THE BRIEF

Fourmation and Adidas tasked us with taking their revolutionary ‘Find Your Fit’ golf technology on the road across Europe. The mission? Scan players’ feet and find their perfect golfing shoe, all while making a lasting premium impression at 95 events. The truck had to be tough, versatile, and unmistakably Adidas.
 
WHAT WE DELIVERED

We built a fully custom Mercedes tour truck, complete with shoe racking, a sleek fitting area with the Find Your Fit tech, and a massive pull-out LED screen outside to grab attention. The roof popped with a branded Adidas logo, while outside we created an immersive mini-golf zone: putting greens, display areas, content walls, and illuminated Adidas balls.













SUCCESS
 
95 events. 6 months. Zero compromises. Our truck and team powered through back-to-back activations, delivering standout engagement, sparking conversation, and driving sales while keeping the premium Adidas vibe alive.