CALVIN KLEIN
CK2 POP-UP TOUR

THE BRIEF 
 
Tribe Marketing tasked us to develop and produce a pop-up activation for Calvin Klien which toured nationwide. Tribe's vision was to create something truly unique which was on-trend and had shareable technology at its heart, to reflect the fact CK2 is the world's first unisex perfume that can be 'shared' by anyone and everyone!

WHAT WE DELIVERED
 
We set out to do something that has never been done before; to build a tourable structure which was encased LED screens! To do this, we took two new shipping containers, clad them in LED screens and fitted out the interior. We then placed some social sharing technology inside which allowed consumers to interact with the screens, not to mention win perfume instantly - The end product was truly phenomenal! 

THE IMPACT
 
The pop-up toured to X5 locations in the UK for 25 days of live activity, generating 1,456 Instagram shares, with 22,983 likes and 53,4604 reach, along with 859,496 impressions.