Calvin Klein | CreateLondon

CALVIN KLEIN

CK2 POP-UP TOUR

THE BRIEF 

 

Tribe Marketing tasked us to develop and produce a pop-up activation which toured nationwide at the beginning of 2016. Tribe wanted to create something truly unique which was on trend and had shareable technology at its heart, to reflect the fact CK2 is the worlds first unisex perfume which can be 'shared' by anyone and everyone!

WHAT WE DELIVERED

 

We set out to do something that has never been done before; to build a tourable structure which was fabricated from LED screens! To do this, we took two new shipping containers, clad them in LEd screens and completely fitted out the interior. We then placed some social sharing technology inside which allowed consumers to interact with the screens, not to mention win perfume instantly - The end product was truly phenomenal! 

THE IMPACT

 

The pop-up toured to X5 locations in the UK for 25 days of live activity, generating 1,456 Instagram shares, with 22,983 likes and 53,4604 reach, along with 859,496 impressions. 

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