CALVIN KLEIN
CK2 POP-UP TOUR

THE CHALLENGE

 

Calvin Klein and their PR agency challenged us to create and execute a nationwide touring pop-up extravaganza for Calvin Klein, ignited by their vision for a trendsetting, tech-infused marvel. This venture was to embody CK2, the world's inaugural unisex fragrance, designed for universal sharing.

 

OUR CREATION

 

Undeterred by the ordinary, we embarked on a groundbreaking journey: crafting a mobile masterpiece encased in pulsating LED screens. Two shipping containers were transformed into this captivating structure, awash with vibrant LEDs and meticulously designed interiors. We injected social sharing touch points that allowed to consumers engage with the screens, notching instant perfume victories. The result? A breathtaking marvel that excited all that interacted with it.

 

THE UNLEASHING

Across a 25-day spectacle, our pop-up sensation embarked on an audacious tour, gracing five prime UK destinations. The impact was explosive, yielding 1,456 Instagram shares, accompanied by 22,983 likes and a colossal reach of 53,604. Impressions soared to a staggering 859,496, redefining the essence of interactive brand engagement.