Coca-Cola challenged us to develop a show-stopping Twitter-powered experiential activation for Coca-Cola's global #ChooseHappiness campaign.
WHAT WE DELIVERED
We created the world's largest T-shirt vending machine that instantly distributed limited edition 'ChooseHappiness London' garments in exchange for Tweets, whist receiving a sample of Coca-Cola.
Consumers could choose the T-shirt they liked using Twitter, either Coca-Cola, Coke Life, Coke Zero or Diet Coke. The machine then came to life instantly vending their desired T-shirt whilst displaying their Twitter message on screen.
The activation drew in huge crowds as it toured key London train stations hugely exceeding all KPI's, creating a huge footprint on social media and a real talking point on the ground.
The activation was so successful it was noted by Coca-Cola as one of their best activations of the year, it was even recognized as a top social activation by Twitter themselves. Along with this, the campaign received lots of industry press in Event Magazine, Campaign live, Marketing Week, and more.
Stop & Watch - 1.2M+
Engagements - X10K+
Samples distributed - 100K+
Coca-Cola - Best activation of the year
Twitter - Best activation of the year
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Creative Concept & Strategy
Delivery & logistics