PlayMaker agency challenged us to develop a show-stopping Twitter powered experiential activation for Coca-Cola's #ChooseHappiness campaign.
WHAT WE DELIVERED
We created the worlds largest T-shirt vending machine that instantly distributed a limited edition 'ChooseHappiness London' garments in exchange for Tweets.
Consumers could choose the T-shirt they liked using Twitter, either Coca-Cola, Coke Life, Coke Zero and Diet Coke. The machine then came to life instantly vending their desired T-shirt whilst displaying their message on a screen.
The activation drew in huge crowds as it toured key London train stations hugely exceeding all KPI's, creating a huge footprint on social media and real talking point on the ground.
The activation was so successful it noted by Coca-Cola as one of their best activations of 2015! Along with this, the campaign received lots of industry press in Event Magazine, Campaign live, Marketing Week and more.
It was listed by Twitter themselves as one of the 5 best activations of 2015!