THE BRIEF

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PlayMaker agency challenged us to develop a show-stopping Twitter powered experiential activation for Coca-Cola's #ChooseHappiness campaign.

 

WHAT WE DELIVERED

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We created the worlds largest T-shirt vending machine that instantly distributed limited edition 'ChooseHappiness London' garments in exchange for Tweets.

 

Consumers could choose the T-shirt they liked using Twitter, either Coca-Cola, Coke Life, Coke Zero or Diet Coke. The machine then came to life instantly vending their desired T-shirt whilst displaying their Twitter message on screen.

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SUCCESS

 

The activation drew in huge crowds as it toured key London train stations hugely exceeding all KPI's, creating a huge footprint on social media and real talking point on the ground.

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The activation was so successful it noted by Coca-Cola as one of their best activations of 2015! Along with this, the campaign received lots of industry press in Event Magazine, Campaign live, Marketing Week and more. 

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 It was listed by Twitter themselves as one of the 5 best activations of 2015!

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