THE BRIEF
London Essence and HeyHuman tasked Create LDn to produce Sundown Spots, a sensory pop-up experience designed to celebrate the longer, lighter evenings of summer. The goal? To elevate the golden hour with a complimentary Pink Grapefruit Crafted Soda, offering guests a moment to slow down, soak in the ambiance, and savor the season.
​
WHAT WE DELIVERED
We transformed Soho Square into a vibrant sundown sanctuary, open from 3 PM to 9 PM on June 12th and 13th, 2025. Guests were welcomed with a refreshing Pink Grapefruit Crafted Soda, elegantly served with a fresh grapefruit garnish. To extend the experience, each visitor received a specially designed recipe card and a local map, guiding them to nearby partner bars like The Soho Hotel, Tattu, Coral Room, and The Charlotte Street Hotel, where they could enjoy a bold London Essence Paloma or a non-alcoholic No-Loma.

THE IMPACT
The Sundown Spots pop-up successfully captured the spirit of summer, encouraging spontaneous get-togethers and creating memorable moments for attendees. The campaign not only showcased London Essence's commitment to quality and creativity but also strengthened its presence in the premium mixer market.