CALVIN KLEIN
CK2 POP-UP TOUR
CALVIN KLEIN
CK2 POP-UP TOUR
BIOMETRIC BANDS
POWERED BY EMOTIONS
Photographer Joshua Coleman
EMOTION REACTIVE BANDS, POWERED BY REAL-TIME DATA...
Exclusive to CreateLondon, our bands use biometric sensors and algorithms to sense the emotions of the wearer.
This data can be used to trigger rewards or experiences within events or to feed into real-time displays, audio and lighting.
BIOMETRIC SENSORS
Biometric sensors feedback data in real-time which we cross-reference against baseline data to establish the mood of the wearer at any point during the exprerience.
CASE STUDY
Our bands were recently used by Hyundai for their 'Nth Degree' racing experience...
Over X100 guests were professionally driven around circuits by race drivers. We mapped their emotions in real-time...how excited were they? How scared were they?
This information was feedback to a live leaderboard.
The bands were also linked to a branded app that traveled with the participant. The app had further interactivity and data collection mechanics using games and questionnaires.
