Our client, a leading PR agency tasked us with creating an interactive speaking billboard activation for GiffGaff to launch their new 'Freedom' proposition.
WHAT WAS DELIVERED
We worked tightly with our client's creative team alongside theatrical partners and film crews to develop a truly special one-hit stunt. Live for only 1 day in Brick Lane, a fantastical, weird, and wonderful storyline was played out to bring to life GiffGaff's 'Freedom' platform.
At center stage was an interactive talking billboard with live camera feed and augmented overlays. This was used to draw in the unsuspecting public and then trigger different events in the live story.
The activation was expertly run with precision timing, with a crew of X20 and a cast of X50.