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GIFFGAFF

CHOOSE FREEDOM

THE BRIEF 
 

Our client, a leading PR agency tasked us with creating an interactive speaking billboard activation for GiffGaff to launch their new 'Freedom' proposition.

 
WHAT WAS DELIVERED 
 

We worked tightly with our client's creative team alongside theatrical partners and film crews to develop a truly special one-hit stunt. Live for only  1  day in Brick Lane, a fantastical, weird, and wonderful storyline was played out to bring to life GiffGaff's 'Freedom' platform. 
 
At center stage was an interactive talking billboard with live camera feed and augmented overlays. This was used to draw in the unsuspecting public and then trigger different events in the live story.
 
The activation was expertly run with precision timing,  with a crew of X20 and a cast of X50.


 

 

LET'S

CREATE

TOGETHER

SAY HELLO

+44 (0) 207 965 7472

     CREATELONDON

  HERSHAM TECHNOLOGY PARK

LONDON

KT12 4RZ

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