Gilette Movember | CreateLondon

       Gillette - Movember 

 

GILLETTE  

The Movember Club-House

Pop-Up Shop 

Covent Garden

CreateLondon helped amplify Gillettes Movember pop-up shop in Covent Garden London to Twitter and Instagram for the duration of their one month activity.

 

The store provided free shaves to passers by and Movember enthusiasts, and along with this it also was a fully fledged entertainment venue with its own bar and stage downstairs. Gillette and Movember hosted a myriad of famous guests with the likes of Chris Kamara, a regular.

With the clubhouse being a relatively small venue the amount of engagements was also limited, so had a photographer capture film and photos throughout each day for the entire month and our system to amplify this online to Instagram and Twitter.

 

This massively increased overall reach of the campaign with 99% of guests uploading photos of their new Mo's along with photos of the entertainment.

The free print service we employed also persuaded many famous guests to Tweet a photo of their Mo for a print of their new work of art, this hugely increased reach due to their large amount of followers.

 

Overall the implementation of our social amplification tools made the return on investment for this campaign much higher and made the day more memorable for a lot of consumers!

This was the first time hashtag printing was used in the UK, we have now grown into the leading supplier of bespoke hashtag printing services.

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