Grolsch has a heritage in craft and art, following this story they teamed up with famous doodle-bomb artist Danny Sangra to produce individual artworks of the public. Leo Burnett tasked us with bringing this concept to life in the public arena.
WHAT WE DELIVERED
We produced a bespoke activation set, containing a photographic studio, a bar, a live artwork space and peripheral activations. The Create team produced the entire project from build through to touring and onsite live event production. Alongside this, we devised a completely new photographic process to capture, print and re-capture artworks with multi-3D layers.
The #ArtofDoodlism activation toured to both London & Birmingham, engaging with more than 2000 consumers over the course of 4 days and creating 200 plus individual portraits. The artworks produced were so good, they went on to be used on Grolsch packaging Europe wide.