Grolsch has a heritage in craft and art, following this history they teamed up with famous doodle-bomb artist Danny Sangra to produce individual artworks of the public. Leo Burnett tasked us with bringing this concept to life in a live activation.
WHAT WE DELIVERED
We produced an activation containing a photographic studio, a bar, a live artwork space, and peripheral activations. The Create team produced the entire project from build through to touring and onsite live event production. Alongside this, we devised a completely new photographic process to capture, print, and re-capture artworks with multi-3D layers.
The #ArtofDoodlism activation toured to both London & Birmingham, engaging with more than 2000 consumers over the course of 4 days and creating 200 plus individual portraits. The artworks produced were of such high quality, they went on to be used on Grolsch packaging Europe-wide.