THE BRIEF 

 

Grolsch has a heritage in craft and art, following this story they teamed up with famous doodle-bomb artist Danny Sangra to produce individual artworks of the public. Leo Burnett tasked us with bringing this concept to life in the public arena.

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WHAT WE DELIVERED

 

We produced a bespoke activation set, containing a photographic studio, a bar, a live artwork space and peripheral activations. The Create team produced the entire project from build through to touring and onsite live event production. Alongside this, we devised a completely new photographic process to capture, print and re-capture artworks with multi-3D layers.

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THE IMPACT

 

The #ArtofDoodlism activation toured to both London & Birmingham, engaging with more than 2000 consumers over the course of 4 days and creating 200 plus individual portraits. The artworks produced were so good, they went on to be used on Grolsch packaging Europe wide.

TESTIMONIAL

 

"Thanks for delivering such an awesome event in such a short time frame, it's fantastic and our client is very happy!"

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Seamus - Leo Burnett - Account Director