JUST EAT
EMOTION ANALYSIS 

THE BRIEF 
 
As TPF's event production agency, we helped with a pitch for Just Eat. After collaborating on some technology ideas, TPF formulated an awesome concept; an emotion analysis pop-up! We were tasked with bringing this brand experience to life.

WHAT WE DELIVERED
 
We toured a pop-up experience with emotion detection technology at its heart. Along with this, we delivered X5 working outdoor kitchens for local vendors to produce amazing food from and highly trained brand ambassadors to run the show. 
 
Consumers entered the pop-up and went to one of X4 scanning stations, we then automatically scanned their mood and dispensed a 'food science' card which allowed them to collect a freshly cooked meal to compliment their mood, for example, 'feeling low have some mood-enhancing sushi with Omega 3!'

THE IMPACT
 
TPF and Just Eat noted the production and execution as being 'flawless'. Close to 1,400 faces were scanned in 8 hours with large queues throughout the day. 95% of participants said they would consider ordering a takeaway from Just Eat following the experience.