THE BRIEF 

 

Agency TPF approached us to help with a pitch for their client Just Eat. After collaborating on some technology ideas, TPF formulated an awesome concept; an emotion analysis pop-up! We were tasked with bringing it to life.

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WHAT WE DELIVERED

 

We created and toured a pop-up activation with emotion detection technology at its heart. Along with this, we delivered X5 working outdoor kitchens for local vendors to produce amazing food from and highly trained brand ambassadors to run the show. 

 

Consumers entered the pop-up and went to one of X4 scanning stations, we then automatically scanned their mood and dispensed a 'food science' card which allowed them to collect a freshly cooked meal to compliment their mood, for example, 'feeling low have some mood-enhancing sushi with Omega 3!'

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THE IMPACT

 

TPF and Just Eat noted the production and execution as being 'flawless'. Close to 1,400 faces were scanned in 8 hours with large queues throughout the day. 95% of participants said they would consider ordering a takeaway from Just Eat following the experience.