Maybelline wanted to give consumers a chance to strut their stuff on the LFW cat-walk 2013. To achieve this we went about creating a video green-screen, filming the real cat-walk and using this as background video for our green-screen experience.
Finally, consumers were given the opportunity to walk down a mock green-screen catwalk which was then edited live to look like the real catwalk!
Aside from a video green-screen we also provided a photographic green-screen capturing guests make-up 'looks'. Their photo was then placed onto a template showing what make-up was used for their individual looks, these were also available to share straight to Facebook for further event amplification.