Maybelline 

London Fashion Week

Maybelline

London Fashion Week

Maybelline wanted to give consumers a chance to strut their stuff on the LFW cat-walk 2013. To achieve this we went about creating a video green-screen, filming the real cat-walk and using this as background video for our green-screen experience.

 

Finally, consumers were given the opportunity to walk down a mock green-screen catwalk which was then edited live to look like the real catwalk!

 

Aside from a video green-screen we also provided a photographic green-screen capturing guests make-up 'looks'. Their photo was then placed onto a template showing what make-up was used for their individual looks, these were also available to share straight to Facebook for further event amplification.

IMPACT​

  • Consumer Interaction: 2681

  • Impressions: 1,200,000

  • Reach: 650,150

SERVICES

  • Live dynamic social wall, which included green screen video and photographs

  • Green screen video / photgraphy

  • Production 

  • Logistics

  • Live uploads to Facebook

Maybelline 5
Maybelline Green Screen Booth
Maybelline Greenscreen
Maybelline 3
Maybelline 6
Maybelinne London Fashion Week
Maybelline 4
Maybelline 2
Maybelline 1

LET'S

CREATE

TOGETHER

SAY HELLO

CREATELONDON 

133 LONDON RD

KINGSTON UPON THAMES

KT2 6NH

  • White Instagram Icon
  • White Facebook Icon
  • White Twitter Icon

All rights reserved CreateLondon Media Ltd 2020