NEW BALANCE

LAUNCH FURON V5 AND TEKELA V1

THE BRIEF 

 

Zak Agency approached us to create their biggest and best New Balance boot press launch to date. Highlighting the new look and play benefits of both The Furon V5 and Tekela V1 boot across both a wear test in Bilbao, Spain and a launch event in Manchester, UK.

WHAT WE DELIVERED

Whilst out in Spain, we delivered a press attended wear test at the Athletico Bilbao training ground with full support and site branding. Those lucky few also got a stadium tour and the San Mames Stadium, where Athletico Bilbao call home.

Following a short flight back to the UK, the press teams were introduced to a fully immersive experience with bespoke displays showcasing the boot’s individual features, tests of skill wearing the new boots and even a surprise appearance by footballing superstar Sadio Mané.

 

The key to this event was the back-to-back timing of the Spanish and UK legs as well as bringing a super-premium finish to all the elements we created. Safe to say the event was a success and Zak said it was their most successful launch to date.

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First live-streamed boot launch 

YouTube views in 200K+

Multiple organic blog articles 

Noted by Zak agency as best launch to date

Now on Sale

A FEW 

HIGHLIGHTS

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Venue  finding and liaison 

Event design & build

International logistics 

AV

Bespoke prop development 

Onsite management  

Now on Sale

CORE 

SERVICES

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