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NEW BALANCE

GREY DAY 

THE BRIEF 

 

In order to promote New Balance's new range of trainers, we were tasked with creating a fun, engaging hybrid activation to engage with consumers and wow influencers.

WHAT WE DELIVERED

New Balance created a worldwide initiative named 'Grey Day' from which we developed a spin-off live event in Shoreditch, Central London. The brand activation was edgy but inviting in its look and feel. Center stage were 3 interactive grey London phone boxes. Participants would simply enter the box, lift the receiver, listen to a piece from New Balance on the future of fashion and if they were lucky, they would get a winning message at the end for a fresh pair of NB Kicks!

The brand activation was a huge success, drawing in the public who had a great time and shares to social, alongside world-class influencers whose content reached hundreds of thousands.

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Consumer Interactions - 654

Consumer social reach - 80K+

Stop & Watch - 10K+

Influencer social reach - 250K+

Now on Sale

A FEW 

HIGHLIGHTS

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Venue  finding and liaison 

Event design & build

Phone box fabrication 

Technology development 

Social analytics 

Onsite management  

Now on Sale

CORE 

SERVICES

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