THE BRIEF 
 
In order to promote New Balance's new range of trainers, we were tasked with creating a fun, engaging hybrid activation to engage with consumers and wow influencers.

WHAT WE DELIVERED

New Balance created a worldwide initiative named 'Grey Day' from which we developed a spin-off live event in Shoreditch, Central London. The brand activation was edgy but inviting in its look and feel. Center stage were 3 interactive grey London phone boxes. Participants would simply enter the box, lift the receiver, listen to a piece from New Balance on the future of fashion and if they were lucky, they would get a winning message at the end for a fresh pair of NB Kicks!

The brand activation was a huge success, drawing in the public who had a great time and shares to social, alongside world-class influencers whose content reached hundreds of thousands.