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NEW BALANCE

GREY DAY 

THE BRIEF 

 

In order to promote New Balance's new range of trainers, we were tasked with creating a fun, engaging hybrid activation to engage with consumers and wow influencers.

WHAT WE DELIVERED

New Balance created a worldwide initiative named 'Grey Day' from which we developed a spin-off live event in Shoreditch, Central London. The brand activation was edgy but inviting in its look and feel. Center stage were 3 interactive grey London phone boxes. Participants would simply enter the box, lift the receiver, listen to a piece from New Balance on the future of fashion and if they were lucky, they would get a winning message at the end for a fresh pair of NB Kicks!

The brand activation was a huge success, drawing in the public who had a great time and shares to social, alongside world-class influencers whose content reached hundreds of thousands.

Consumer Interactions - 654

Consumer social reach - 80K+

Stop & Watch - 10K+

Influencer social reach - 250K+

Now on Sale

A FEW 

HIGHLIGHTS

Venue  finding and liaison 

Event design & build

Phone box fabrication 

Technology development 

Social analytics 

Onsite management  

Now on Sale

CORE 

SERVICES

LET'S

CREATE

TOGETHER

NEW BUSINESS

CONTACT FORM

CREATELONDON 

133 LONDON RD

KINGSTON UPON THAMES

KT2 6NH

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