Pfizer Bug Bus

PFIZER 

WORLD ANTIBIOTIC AWARENESS 

THE BRIEF 

In collaboration with Pfizer's PR agency, we were tasked with raising awareness of global antibiotic resistance, worldwide. Our campaign's goal was to engage both children and the elderly with all the demographics in-between. The tour also had to leverage social to spread the message far and wide.

WHAT WE DELIVERED

We created the 'Bug Bus', loved both internally at Pfizer and by the public, this fun truck was packed full of interactive educational activities and games. The Bug Bus toured across 6 countries over 2 consecutive years engaging with the public, entertaining children, and educating adults with an itinerary of key-note sessions and press events.

Tour total stop & watch figures 300K+

Tour total Engagements 12K+

Social Reach figures 2M+

Worldwide Press

Huge internal praise within Pfizer

Now on Sale

A FEW 

HIGHLIGHTS

Bug Bus creative concept

Event design and fabrication

Logistics

Event management

Social analytics

Interactive technologies 

AV

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CORE

SERVICES