In collaboration with Pfizer's PR agency, we were tasked with raising awareness of global antibiotic resistance, worldwide. Our campaign's goal was to engage both children and the elderly with all the demographics in-between. The tour also had to leverage social to spread the message far and wide.
WHAT WE DELIVERED
We created the 'Bug Bus', loved both internally at Pfizer and by the public, this fun truck was packed full of interactive educational activities and games. The Bug Bus toured across 6 countries over 2 consecutive years engaging with the public, entertaining children, and educating adults with an itinerary of key-note sessions and press events.