Twitter Clouds

Paddy Power have implemented some really innovative technology to create Twitter clouds over the spectators of the Ryder Cup in the US.

Each letter was a whopping 200 foot taller than the Shard London and could be some up to 5 miles away.

The technology utilised an algorithm similar to an injet printer to release bursts of vapour into the sky whilst the 5 plans flew in formation.

The spark for this activation was a response to David Love lll who had whipped his fans up into a frenzy the week before, Paddy Power fought back for Europe and needless to say the response was massive.

#twitter #technology #paddypower #clouds #planes #stunt #experiential #photo #text