- thomassco53
Twitter Clouds
Paddy Power have implemented some really innovative technology to create Twitter clouds over the spectators of the Ryder Cup in the US.
Each letter was a whopping 200 foot taller than the Shard London and could be some up to 5 miles away.
The technology utilised an algorithm similar to an injet printer to release bursts of vapour into the sky whilst the 5 plans flew in formation.
The spark for this activation was a response to David Love lll who had whipped his fans up into a frenzy the week before, Paddy Power fought back for Europe and needless to say the response was massive.
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