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Russian Subway Station Squats


A fantastic piece of interactive ambient media here from Russia! Ever get sick of the price hikes for trains in the UK? Well in Moscow all you have to do is 30 squats for a free ticket all in the name of getting the population fit.

This activation was developed by the Olympic Committee to bring the Winter Games to the people and inpire them to get more involved in sport.

Although figures have not been released yet committe has said that the machine has been in near constant use.

More information can be found here

#video #ambientmedia #experiential #stunt #trainstation #interaction #engagement

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