Pepsi - Unbelievable Bus Shelter

Pepsi have hit the top of the viral charts this week with a bus shelter with a difference, this shelter scares people! Using augmented reality the shelter briefly tricks people into thinking they are seeing an alien invasion or being hunted by a tiger, plus more...

This has to be the best use of augmented reality so far and shows how far the technology has come, although it would not have been possible without 4K screens which allowed a photo realistic image to be produced of the world beyond.

#augmentedreality #stunt #technology