e.l.f
GLOWTOPIA

BRIEF

Our partners at Pure PR tapped us to create one of their standout influencer events of the year for e.l.f - Glowtopia!

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From the big picture to the smallest details, we designed this event to be a vibrant, on-trend party packed with fun and endless content opportunities.

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WHAT WE DELIVERED

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We teamed up with Pure PR to blend their vision with unique, creative elements, ensuring every detail was spot on. From a shimmer wall GIF booth and a DJ station with live video streaming, to branded ice cream spots and a customized swimming pool, we made sure the e.l.f brand was woven throughout. And, of course, we amped up the fun with interactive experiences. Check out the video to see this brand experience in action!