Twitter Clouds

Twitter Clouds

July 12, 2013

Paddy Power have implemented some really innovative technology to create Twitter clouds over the spectators of the Ryder Cup in the US.

 

Each letter was a whopping 200 foot taller than the Shard London and could be some up to 5 miles away.

 

The technology utilised an algorithm similar to an injet printer to release bursts of vapour into the sky whilst the 5 plans flew in formation.

 

The spark for this activation was a response to David Love lll who had whipped his fans up into a frenzy the week before, Paddy Power fought back for Europe and needless to say the response was massive.

 

 

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