HEARST & TIMBERLAND

THE TIMBERLAND STUDIO

THE BRIEF 

 

Our client, Hearst Live challenged us to bring their Timberland X Cosmopolitan X Elle partnership to life, using their 'Timberland Studio' creative concept. The goal of the campaign was to create a place for fans to meet, learn and create...all from a beautiful central London Pop-up.

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WHAT WE DELIVERED

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Over 2 floors in a stylish white/rustic brickwork pop-up space in Covent Garden, we brought the Timberland Studio to life with lighting, furniture and dressings, branding and even a moss Timberland logo all keeping to the Timberland look, to complement their new female footwear launch.

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Downstairs was a multi-purpose space to hold talks, exercise and yoga classes, film screenings and even a secret gig. Upstairs was made up of innovative product displays, creative workshop spaces, and leather shoe/boot tattooing that was available to anyone who had Timberlands whether old or new!