HEARST & TIMBERLAND
THE TIMBERLAND STUDIO
Hearst Live challenged us to turn their Timberland X Cosmopolitan X Elle partnership into a pulsating reality, unleashing the 'Timberland Studio' pop-up shop. Our mission: create an epicenter for fans to unite, learn, and unleash their creativity, all within a jaw-dropping central London Pop-up.
Across two captivating levels within a chic white/rustic brickwork enclave in Covent Garden, we orchestrated a breathtaking metamorphosis into the Timberland Studio. Radiant lighting, curated furnishings, seamless branding, and a lush moss Timberland logo, all flawlessly harmonizing with Timberland's aesthetic, amplifying their new female footwear.
The lower level pulsated as a dynamic hub for talks, invigorating workouts, zen-inducing yoga, cinematic screenings, and even an exclusive underground performance. Ascending upstairs, consumers engaged with product showcases, ingenious creative workshops, and the artistry of leather shoe/boot tattooing, beckoning Timberland aficionados, seasoned or fresh.
X112 Customised boots produced
Secret gig with well-known artists
Talks by leading figures such as Poppy Adjuhda
Now on Sale