Topshop Playland | CreateLondon

TOPSHOP

THE TOPSHOP PLAYLAND

THE BRIEF

 

To act as a creative and delivery partner for Topshop's new in-store take-over concept, The Topshop Playland! The brief was simple, to engage with millennials and generation Z in a way that they understand...digital! The store take-over had to give the nostalgic feeling of being at an arcade/funfair whilst providing the excited feeling of seeing fireworks as a child.

 

 

WHAT WE DELIVERED

 

Topshop was keen to have an arcade machine theme in the window. We quickly developed this into turning the whole window into a giant arcade grabber. The thinking next was to use an ipad for consumers to control the claw, we then evolved this into controlling via Twitter as we knew this would sit perfectly with the audience. In doing so, we created the worlds first Twitter-powered claw.

 

 

Alongside this we created a Topman King of The Hammer game, a Zoltar machine which told your fashion fortune, a Playland token operated coin pusher machine that dispensed make-up a bespoke Pacman game and more...along with full end-to-end event management by our in-house  creative producers

THE RESULTS

Event attendees - 65K +

Event Stop & Watch - 200K +

Twitter Impressions - 20M +

Press - Event Magazine, Marketing Week, The Independent, Harpers Bazaar, The Huffington Post

Award - UK Social Media Award Innovation

 

 

 

Playland design & Creative treatment overseen by designer, Rachel Thomas & Family LTD

 

 

"Thank-you to all of the CreateLondon team, we are really happy with everything!"

Gemma Wells Topshop

 

"This surpasses the hugely successful live window activation we did with Kate Moss, it is the best activation we have done to date"

 

Topshop team

 

"The best live use of Twitter we have seen!"

Twitter 

 

LET'S CREATE...

DEPARTMENTS

NEW BUSINESS

HELLO@CREATELONDON.CO.UK   

JOB OPPORTUNITIES

INFO@CREATELONDON.CO.UK   

SAY HELLO

  • White Instagram Icon
  • White Facebook Icon
  • White Twitter Icon

CREATELONDON 133 LONDON RD

KINGSTON UPON THAMES

KT26NH

+44 207 965 7472

All rights reserved CreateLondon Media Ltd 2020