THE BRIEF

 

To act as a both a creative and delivery partner for Topshop's new in-store take-over concept, The Topshop Playland. The brief was simple, to engage with millennials and generation Z in a way that they understand...digital! The store take-over had to give the nostalgic feeling of being at an arcade/funfair whilst providing the excited feeling of seeing fireworks as a child.

 

 

WHAT WE DELIVERED

 

Topshop was keen to have an arcade gaming theme in their flagship store windows on Oxford Street. We quickly developed this by turning the whole window into a giant arcade grabber. The initial concept was to utilise an iPad as a mechanism for consumer control of the claw. Our team evolved this further, conceptualising the worlds first Twitter-powered claw!

​

Alongside our window takeover we created a number of in-store activations including: Topman King of The Hammer game, a Zoltar machine which told your fashion fortune, a Playland token operated coin pusher machine that dispensed make-up, a bespoke Pacman game & more.

 

Our in-house creative producers provided full end-to-end event management to bring the campaign to life. 

THE RESULTS

​

Event attendees - 65K +

Event Stop & Watch - 200K +

Twitter Impressions - 20M +

Press - Event Magazine, Marketing Week, The Independent, Harpers Bazaar, The Huffington Post

Award - UK Social Media Award Innovation

 

 

 

Playland design & Creative treatment overseen by designer, Rachel Thomas & Family LTD