Virgin challenged the CreateLondon team with the worldwide launch of their line of cruise ships, Virgin Voyages. Aimed at a new cruising market, made-up of professionals with disposable income and those who have never cruised before. Our mission was simple, to launch Virgin Voyages in style.
WHAT WE DELIVERED
We delivered events across Italy, Maimi, and the UK. From firework displays to VIP parties and onboard experiences for press, influencers, invitees, investors, and private guests. Needless to say, the events were truly special and will be remembered by those that attended for a lifetime.
All activations generated an exponential range of content online across all social channels and numerous high-profile blogs, raising the profile of the brand and driving pre-sales for the first voyages.
Events across 3 continents
Total of 20,000 guests
Worlwide press & media attention
Social reach 1m+
Now on Sale
Venue finding and liaison
Event design & build
Live event management