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VIRGIN VOYAGES

GLOBAL LAUNCH

BRIEF

 

Virgin challenged the CreateLondon team with the worldwide launch of their line of cruise ships, Virgin Voyages. Aimed at a new cruising market, made-up of professionals with disposable income and those who have never cruised before. Our mission was simple, to launch Virgin Voyages in style. 

WHAT WE DELIVERED

We delivered events across Italy, Maimi, and the UK. From firework displays to VIP parties and onboard experiences for press, influencers, invitees, investors, and private guests. Needless to say, the events were truly special and will be remembered by those that attended for a lifetime. 

All activations generated an exponential range of content online across all social channels and numerous high-profile blogs, raising the profile of the brand and driving pre-sales for the first voyages.

Events across 3 continents 

Total of 20,000 guests 

Worlwide press & media attention 

Social reach 1m+

Now on Sale

A FEW 

HIGHLIGHTS

Venue  finding and liaison 

Event design & build

Catering

Firework Displays

Social analytics 

Live event management  

Now on Sale

CORE 

SERVICES