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UNLEASHING THE POWER OF AI IN BRAND EXPERIENCE DESIGN - KEY NUGGETS!

Hold on to your hats, 'cause AI is on the move and it's blowing minds! We're diving deep into some seriously awe-inspiring experiential and brand activation examples brought to life by the genius of Benjamin Benichou. Get ready to be wowed by the jaw-dropping results of cutting-edge AI technology in action. Let's explore the endless possibilities and see how these tools are shaping the future of brand experiences!



THE NIKE "IMPOSSIBLE STORE" - ON THE TOP OF MOUNT EVEREST

One of the first full AI store designs that Benjamin shared, he wanted to place a pop-up in one of the most inhospitable places on earth and the result is incredible.

AI designed pop-up shop

CHANEL "COTTON CANDY"

From the top of Everest to the utopic world of Chanel Cotton Candy. For this series, Benjamin also put the AI to work, designing concept products for the experience. the results demonstrate AI's ability to assist across different creative assets.


AI designed pop-up shop for fashion brand

AI designed pop-up for Channel


AI designed products for fashion brand pop-up shop


NIKE - 1984

Next up, we dive into store architecture for Nike, taking dystopic cues from the world of George Orwell's 1984 . We love the gritty, yet inspired results.



AI designed experiential store for Nike



Nike brand experience store designed by Mid Journey


AI - CONCEPT TO FINAL DESIGN

AI becomes even more interesting when tools such as Chat GPT are used to generate the 'big idea', which can then be fed into visualization tools such as Mid Journey.


Example:


1. We asked Chat GPT to come up five experiential marketing ideas for Nike.





2. Using Chat GPT's 3'rd idea 'customization stations' we tasked Mid Journey to create some visuals



Nike customisation store designed by Mid Journey

Nike customisation store designed by Mid Journey

Nike customisation store designed by Mid Journey

Nike customisation store designed by Mid Journey

SO HERE IS THE LOW DOWN


Chat GPT can whip up some killer top-line ideas in a flash. But let's be real, they're mostly examples from Nike's playbook. The AI's still got some learning to do, as it mainly regurgitates what it's seen online. It's a cool way to get the ball rolling, but if you're after completely original ideas, we've got you covered.


Now, when it comes to visualization, Mid Journey is a game-changer. It's got some seriously awesome tools for creating killer visuals, and it's fast as lightning. But here's the catch - to get the best output, you gotta be in the know with those command prompts, you need to master the skill to unlock its full potential.

Sure, Mid Journey can dish out some mind-blowing visuals, but it's not big on the nitty-gritty details. So, if you're all about those intricate deets, we've got other tricks up our sleeve. Let's team up and take your creative marketing game to the next level!


We pulled off this whole shebang in just one hour, just for kicks, to showcase the jaw-dropping power of AI in brand experience design. Let's just say, these disruptive technologies are like the internet, the iPhone, and Google all rolled into one. Are they gonna steal creative jobs? Hell no! We see them as assistants that push the boundaries of design to the max. 'Cause let's be real, AI can't replicate those novel ideas that only a human creative genius can cook up. These tools are here to amplify the creative process, not replace it. So, let's embrace the future and ride the wave of innovation together!


AI - TOOLS

Here are some AI tools that are currently being used in this space

Chat GPT

Mid Journey

Dall E

Stable Diffusion


The question is, did we task AI to compose this entire blog post 😁 🤯





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