Check out this new service Omnipresenz, allowing users to control their own human avatar to explore destinations and interact with cultures remotely. One use of this is to oversee a 'random act of kindness' on your behalf or for a charity, making the act more tangible...
In news that will either make smile or shake your head, Adidas has announced plans to one-up Nikes PHOTOiD program using the Instagram. Users of the service can print any of their Instagram photos directly on their shoes taking trainer customisation to a new level.
Pepsi have hit the top of the viral charts this week with a bus shelter with a difference, this shelter scares people! Using augmented reality the shelter briefly tricks people into thinking they are seeing an alien invasion or being hunted by a tiger, plus more...
The message from Coke is simple, social media connects people but dont forget to put it down once and a while to share a real moment with someone... and a Coke will no doubt make that moment worth sharing.
This is what its all about, combining two new technologies to create an extraordinary experience.
Laser triggered cameras where set to capture riders at their best with the photos being pushed instantly to their facebook pages. All of this in a glowing flourescent spac...
Jay Silver is the guy who created the Makey Makey Machine, a fantastic device that turns almost anything into a button to trigger well, almost anything!
Here he talks about what inspired him and how he wants to turn the world into a playground!
A new Pop Up Shop from Adidas here, really well executed.
The shop was created to launch the new Stan Smith collection. The design of the shop was loud and proud - the stan smith shoe box - an obvious enough idea but one that no doubt works.
At Create we are all about innovative ways of using new technology to communicate and create engaging experiences. Where possible we feel advertisments should not 'interrupt' someones day but instead add to it.
This is why we love how Ogilvy New Zealand have used audio...
